In the age of social media, corporate events are no longer just about networking or business deals. They’re also about creating memorable experiences that leave a lasting impression on attendees. One of the newest trends gaining popularity in corporate event planning is the 360 photobooth hire. This innovative and interactive technology allows guests to capture high-quality, dynamic photos or videos in a 360-degree view, providing a unique keepsake of the event.
But why is 360 photobooth hire so popular, especially when integrated with promotional products? Let’s explore how this powerful combination can elevate corporate events and drive brand recognition.
The Appeal of 360 Photobooth Hire
A 360-degree photobooth is more than just a photo booth; it’s an interactive experience that engages attendees in a fun and creative way. Typically, a 360 photobooth setup consists of a rotating platform where guests stand, surrounded by cameras that capture a full 360-degree view. The result is a short video that gives viewers a complete perspective of the subject. These videos are often shared on social media, helping to generate buzz and increase visibility for the event or brand.
How 360 Photobooths Enhance Branding
One of the biggest advantages of 360 photobooth hire is its ability to seamlessly integrate branding. Corporate events are often designed to reinforce a company’s brand identity, and 360 photobooths can be customized with branded elements like logos, colours, and taglines. When attendees share their 360-degree videos on social media, the brand’s exposure grows organically.
This integration of branding makes 360 photobooths perfect for trade shows, product launches, or even office parties. By offering a unique, shareable experience, companies can increase their reach without spending huge sums on traditional advertising methods.
The Role of Promotional Products in Corporate Events
While a 360 photobooth is a great way to create engagement at an event, it’s important to remember the role of promotional products. These items branded pens, mugs, t-shirts, or eco-friendly tote bags serve as physical reminders of an event long after it’s over. Promotional products can complement the 360 photobooth experience by offering attendees a tangible takeaway that reinforces their connection with the brand.
For instance, businesses might offer exclusive branded items that guests can use during the event while they enjoy the photobooth experience. In addition, these items can be given away at the end of the event as part of a post-event marketing strategy.
Combining 360 Photobooths and Promotional Products for Maximum Impact
By combining 360 photobooth hire with well-thought-out promotional products, businesses can ensure that their event leaves a lasting impression. Here’s how the synergy works:
- Branding Integration: Both the 360 photobooth and the promotional items can be branded with the same theme, colours, and logos, creating a cohesive brand experience for attendees.
- Social Media Engagement: Attendees who take 360-degree photos or videos are likely to share them on social media, increasing the brand’s online visibility. Offering branded products as giveaways further encourages this sharing behaviour.
- Engagement and Retention: While the photobooth offers an immediate experience, promotional products provide long-term brand visibility. People will continue to use branded items in their daily lives, which helps keep the company top of mind.
- Creating Buzz: Combining a unique, shareable experience with a physical item people can use and display is a powerful way to create buzz and keep the event alive in people’s minds long after it’s over.
Conclusion
360 photobooth hire has become an essential component of modern corporate events. The engaging and shareable nature of 360-degree photos and videos creates a unique experience that attendees will remember. When combined with promotional products, businesses can not only enhance their event but also ensure that their brand remains visible long after the event ends. Whether it’s a trade show, a corporate gala, or a product launch, integrating 360 photobooth hire with carefully selected promotional items can elevate an event and provide long-lasting marketing value.
